Levi's Since the invention by Levi Strauss in 1873, Levi's® jeans have been capturing the imagination and loyalty of people for generations. Chat with us on Facebook Messenger. Learn what's trending across POPSUGAR. SHARE THIS PAGE: Get Alerts about Levi's By signing up, I agree to the Terms and to receive emails from POPSUGAR. Never Miss a Story! SWEET! You’re all signed up.